Jessica Alba’s Company SUED Over Organic Baby Product

Published on April 27, 2016

JESSICA ALBA’s The Honest Company is facing fresh legal action over organic baby food.

Jessica Alba

Representatives from nonprofit organisation the Organic Consumers Association (OCA) filed a complaint at Los Angeles Superior Court earlier this month (Apr16) on “behalf of the general public” claiming The Honest Company bosses have been falsely labelling their Organic Premium Formula as organic, according to New York gossip column Page Six.

OCA lawyers claim the product contains 11 substances which are prohibited from organic foods under federal law. On their website, they also state, “Some of the ingredients are federally regulated as hazardous compounds. At least one is irradiated. And some have not even been assessed as safe for human foods, much less for infant formulas.”

The group want the company to be prohibited from selling the product as organic, and to cover their legal fees.

News of the legal action comes as Jessica was named as the first-ever recipient of the Entrepreneur of the Year prize at the 2016 Webby Awards for her natural lifestyle firm, which she founded four years ago.

Officials at the International Academy of Digital Arts & Sciences said, “Using her innate authenticity, commitment to creating non-toxic products and her massive social media following, Alba has become a leader in the marketplace and is shifting the paradigm in the household products industry and consumption.

Jessica Alba

“Jessica Alba is a perfect example of the kind of success and change that happens when hard work, great ideas, and the Internet align.”

Jessica, who will receive the honour on 16 May (16), is no stranger to lawsuits aimed at the business over allegedly mislabelled products. In 2016 so far, the company has been sued twice over cleaning items, while she recently had to defend a laundry detergent after the Wall Street Journal claimed it contained a chemical which meant it was not hypoallergenic.